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Dental City is a Green Bay, Wisconsin-based reseller of dental supplies. The company ships from their 40,000 square foot facility to dental professionals across the US, Canada, Puerto Rico and the Cayman Islands. Dental City maintains an extensive product catalog of over 30,000 items and an emphasis on excellent customer service, both of which require timeliness and accuracy. With their previous system, Dental City salespeople were hand-writing orders and then having someone enter the orders into the system. The lack of efficiency in the old system prompted Dave Withbroe, one of the owners of Dental City, to seek improved productivity. “I wanted salespeople selling and entering orders easily; I did not want order entry people taking orders and not selling. Big difference,” he says.

Read why Dave decided to use SalesPad Desktop to organize and complete the inside sales and CRM functions.


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